Monthly Archives

July 2019

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Why You Should Hire a Domestic Development Team

By DevelopmentNo Comments

For both startups and enterprises alike, it is common for companies to outsource their software development needs to teams abroad. The draw of these teams is that they can offer their skills at a lower price. However, is cost-cutting worth losing the multitude of benefits from being in close proximity to your development team? The opportunity to hire a domestic development team is key to future success and growth of your company. 

Look No Further than Your Own Backyard

The United States has spent hundreds of millions of dollars in the past few years promoting STEM programs in public education.  We are dedicated to nurturing the next generation of tech experts, including software developers. Baltimore, specifically, is ranked 5th in the top 10 cities for growing startups in the US by Forbes. When it comes to cost, companies might cite that offshore development shops are more affordable. However, there is data to support the fact that the gap between foreign and domestic development prices is decreasing

Advantages of Domestic Software Development

  1. Reduced Development Time When you work with a domestic developer, it is less likely that you will run into frequent roadblocks or errors in code.  By being able to clearly communicate with your development team on a continual basis, the time to market for your software is decreased significantly.  Both parties are able to easily share ideas and iterations without delay. If you work with Byte.lion, we strive to be reachable any time of day. Using tools such as Slack allows us to constantly engage and address the issues our customers face. We want our customers to be in constant communication with our staff  for them to feel confident in our work.  We also want them to have constant input and understanding of the work being done.Why Hire Domestic Software Blog Embedded Image. Development team with computers around a table.
  2. Hands On Attention When you work with a domestic development team, you areable to put a face to the names.  Rather than feeling disconnected from people that live on the other side of the world, you are able to collaborate with your developers through face to face or online interaction. This allows you to have greater rapport with the team, and can spur more fruitful collaboration. Byte.lion begins projects with a face-to-face on-boarding session to establish priorities, finalize a meeting cadence, and introduce your team to our team. An offshore development group cannot provide the hands-on resources that a domestic company can. 
  3. Higher Quality Work– Domestic software developers are aware that their offshore counterparts are cheaper.  This simple fact drives them to work harder to prove their value. Domestic developers are also groomed in the top software companies and educational programs in the world. This allows them to apply a plethora of skills and knowledge to your project. 

The Choice is Clear

While offshore development may seem great in theory, domestic development can be more effective in practice.  At Byte.lion, we take pride in our US-based staff.  We feel that it sets us apart from competitors and allows us to do our job more effectively.  We are fiercely dedicated to providing superiorly designed products while including the customer in every step of the process.  If you would like to learn more about how we can help you today, please visit our website or contact us here.

 

What is UX?

By DevelopmentNo Comments

The acronym “UX” is frequently thrown around in the design world, but how many people know what it actually means? UX, short for user experience, focuses on the overall experience of the customer on a website or application.  UX isn’t limited to the technology realm, but it applies to a wide variety of industries.  Every time you notice a slight change in the ease of navigation or a more concise message on a site, you can likely thank a UX Designer! So, how can UX help your business?

It’s More Than Design

Aesthetics are important to the appeal of a finished product, but there is so much more to UX than what meets the eye.  In today’s cluttered internet environment, it is not enough to just be visually appealing or innovative. Our goal is to create individualized solutions that meet your needs- even ones you didn’t know you had- through an interactive user experience.  Your site should be a consistent representation of your brand, you have to think beyond what appears on the screen to understand how people will actually use it.

Try to Be Intuitive

Professionals in the industry know that great design doesn’t happen by accident.  It’s the culmination of research, strategy, technology and human innovation, that ultimately hinges on our ability to anticipate users’ needs! At its core, UX is about solving problems and delivering the results to users!

Even if an app or site is created with a flawless user flow, we must anticipate the possibility that some people won’t use it the way we intended. In this scenario, adaptability is key.  We enjoy cultivating a diverse team with varying approaches to UX for that exact reason! Utilizing many unique perspectives allow us to identify the necessary user research, conduct proper usability testing and modify designs accordingly before we even release an app!

Always Ready for Improvement

UX design doesn’t stop once an app becomes available to the public.  Since engagement thrives on good UX, we have to be ready to address any potential user issues that could arise. Regardless if the problem is in regards to coding or user understanding, remember user experience is all about engagement! The app can be incredibly innovative, but if it isn’t user friendly clients will not be impressed.  When you work with a full-service firm like Bytelion, we maintain and improve your interface on an ongoing basis. Therefore, you have one less thing to worry about.

Hopefully, now you understand a little more about why UX is so important in the world of app development. If you’d like to learn more about how we can tailor this concept to your business, please contact us directly!

3 Ways to Keep Your Clients Engaged

By DevelopmentNo Comments

 As a business owner, you recognize the importance of your clients.  Loyal customers are just as important as potential relationships, therefore maintaining their engagement with your company is vital.  There isn’t a master guide for keeping clients engaged, but we have crafted three of our best suggestions for keeping clients coming back for more.

1. Make It Personal

While traditional marketing tools, like emails and promotional products, are typically used to showcase your brand, human connections are what forge long term partnerships.  Adding a personal touch to everything you do encourages clients to identify with your company.

Whether you consider yourself to be a brand ambassador or the face of a certain company initiative, try to foster an individual connection with customers. Introducing yourself is the first step to this process.  Share your personal story on the company website and social media channels, and don’t underestimate the value of personalized messages.  With the help of custom software created by professionals like Bytelion, you can capture your audience’s information online to better adjust your messages. Thank your clients for their engagement with or support of your brand whenever possible.  Lastly, recognize the value of photos that showcase the people behind your brand.  These help customers feel that they are working with an actual team of people rather than an impersonal AI.

2. Share Something Exclusive

Blogs, newsletters, and consistent social media content are great resources for current and potential clients, but you have to offer something more to engage them across platforms. By including exclusive content within your messages, you increase the chance that your customers will not only read, but also engage with your message as well.  Offering something of value in return for their time fosters mutually beneficial relationships.

A great example of this concept would be holding a contest.  Visual platforms, like Instagram, allow you to ask followers to share photos of themselves representing your brand and have them tag your company for a chance to win.  To carry this over to another platform, you could share your favorites on the company’s social media channels or announce the winner on your blog.  The same idea works for exclusive discounts, coupons and advance offers.  The key is to make sure the offer is truly only available to your followers to preserve exclusivity.

3. Use Technology Wisely

There is no way to deny technologies dominating force over our world today.  As a business operating in the 21st century, it is crucial to use this tool to your advantage.  Does your current app allow you to engage with your users? Are you collecting data they provide and using it to improve the users overall experience? If you answered no to any of these questions, you could be missing out on key opportunities.

With our teams help, you can develop an engaging app that learns from customers, creating an essential outgrowth of your brand.  Through features such as interactive location prompts, polls and live support, we are able to tap into what your customers really want! Rather than spreading your efforts across all forms of technology, we can help you concentrate on one sector and offer a truly innovative product to your users. Check out our website at bytelion.com to see how we’re helping our clients engage with their users every day.  Contact us for more information on how we can help your business excel.