As a business owner, you recognize the importance of your clients. Loyal customers are just as important as potential relationships, therefore maintaining their engagement with your company is vital. There isn’t a master guide for keeping clients engaged, but we have crafted three of our best suggestions for keeping clients coming back for more.
1. Make It Personal
While traditional marketing tools, like emails and promotional products, are typically used to showcase your brand, human connections are what forge long term partnerships. Adding a personal touch to everything you do encourages clients to identify with your company.
Whether you consider yourself to be a brand ambassador or the face of a certain company initiative, try to foster an individual connection with customers. Introducing yourself is the first step to this process. Share your personal story on the company website and social media channels, and don’t underestimate the value of personalized messages. With the help of custom software created by professionals like Bytelion, you can capture your audience’s information online to better adjust your messages. Thank your clients for their engagement with or support of your brand whenever possible. Lastly, recognize the value of photos that showcase the people behind your brand. These help customers feel that they are working with an actual team of people rather than an impersonal AI.
2. Share Something Exclusive
Blogs, newsletters, and consistent social media content are great resources for current and potential clients, but you have to offer something more to engage them across platforms. By including exclusive content within your messages, you increase the chance that your customers will not only read, but also engage with your message as well. Offering something of value in return for their time fosters mutually beneficial relationships.
A great example of this concept would be holding a contest. Visual platforms, like Instagram, allow you to ask followers to share photos of themselves representing your brand and have them tag your company for a chance to win. To carry this over to another platform, you could share your favorites on the company’s social media channels or announce the winner on your blog. The same idea works for exclusive discounts, coupons and advance offers. The key is to make sure the offer is truly only available to your followers to preserve exclusivity.
3. Use Technology Wisely
There is no way to deny technologies dominating force over our world today. As a business operating in the 21st century, it is crucial to use this tool to your advantage. Does your current app allow you to engage with your users? Are you collecting data they provide and using it to improve the users overall experience? If you answered no to any of these questions, you could be missing out on key opportunities.
With our teams help, you can develop an engaging app that learns from customers, creating an essential outgrowth of your brand. Through features such as interactive location prompts, polls and live support, we are able to tap into what your customers really want! Rather than spreading your efforts across all forms of technology, we can help you concentrate on one sector and offer a truly innovative product to your users. Check out our website at bytelion.com to see how we’re helping our clients engage with their users every day. Contact us for more information on how we can help your business excel.