It should come as no surprise that mobile is taking over consumers’ daily lives. With approximately 48.7% of all web traffic coming from mobile devices in 2019, it is important to ask: is your company’s web presence optimized for the mobile? There are many ways to ensure your audience gets the most out of their mobile experience. The two ways we will discuss are responsive web versus a custom app.  

When Responsive Web Makes Sense

It is important to consider the goal of your mobile presence before you dive into the development process.  If you are interested solely in increasing brand awareness, a responsive site may be the more practical option.  Responsive design gives your current website the ability to detect a visitor’s screen size and adapt to fit it. Custom App Blog Responsive Web example of iPhone and LaptopBy using flexible layouts and images, each visitor is given the best view of your current site for their device. The best way to see this design in action is to pull up the same site on your desktop and your mobile device, then inspect the similarities.

While a responsive website is great for mobile outreach, we must understand that it is limited in the experience it can provide. Responsive web falls behind in performance and personalization.  Mobile users tend to have different goals than desktop users when they are on the web. Therefore, the software that they utilize should be altered to match these goals. Mobile users are more task-oriented, utilizing their phones to complete specific transactions rather than surfing for information. 

Benefits of Apps

While it does require more time and capital to create an app, there are obvious scenarios when the benefits outweigh the costs. Based on a study done by Comscore, more than 80% of mobile minutes are spent on apps. Mobile apps are far superior when it comes to completing complex tasks.  Apps are specifically designed with the user’s end goals in mind.  This makes their experience with the company more pleasant and personalized. Regardless if your app is a native or cross-platform design, there are several occasions when apps are superior.

  1. Using Complex Data– Apps are equipped to handle mass amounts of data that users input. Not only are they able to hold this data, but apps can manipulate the data using complex calculations to create easy to read charts or reports about its users. Custom App Blog Complex Data Example
  2. Increased Functionality– Because apps are downloaded directly onto the device, they have the ability to utilize the phone’s tools to complete tasks.  The app is able tosend users push notifications, utilize camera and microphone capabilities, and more to enhance the user’s experience. 
  3. Accessibility & Security– One huge benefit of apps is they don’t always require an internet connection to access important information. Due to the fact that the content is downloaded on your device, some portions of apps can be accessed at any time. Websites, on the other hand, always require connection.  The content in apps is also protected from third-party interventions possible on the internet. 

The Right Choice 

While there are many benefits to each option, your company’s goals will help decide between an app or website.  If you are only interested in increasing reach and visibility, a responsive website can be an affordable option. If you want a greater understanding of and engagement with your customer base, a personalized app can bring your company to the next level.  The team at Bytelion can help your company create a beautifully designed application that harnesses complex data to maximize user experience on mobile devices. Contact us today to see how we can bring your vision to life.