Design Process

[ We research, analyze, design and test before development
to create smart, user-friendly websites and mobile applications. ]

Research and Analysis

Research 

  • Hypothesis generation
  • Competitive analysis
  • Stakeholder interviews
Personas

  • Demographics
  • Behaviors
  • Motives
Branding

  • Identify
  • Position
  • Value
User Flows

  • Defined actions
  • Simple first
  • Action funneling

Prototyping

Sketching

  • Rough drafts
  • Few details
  • Rapid
User Testing

  • Hallway testing
  • Highly iterative
  • Rapid feedback
Digital Wireframes

  • Clickable
  • Usable
  • No details or design

Design

Style Guide

  • Fonts
  • Colors
  • Logos
Interface Design

  • 5 core pages
  • 3 iterations
  • UI friendly features