The battle between iPhone and Android operating systems has long led software developers to ask the question: which system should we consider when designing an app?  Depending on budget restrictions and monetization goals, the answer could be one, the other or both.  Industry leaders tend to vary in their opinions of which system to start with when designing. Also, once an app becomes successful, it is very common that the app becomes “native,” meaning there are completely separate teams developing for each operating system. With Bytelion’s help, you can start to develop your app through a cross-platform approach.

The Android Approach

There are times when it makes sense to work with the Android operating system first.  The platform allows you to focus on key features, test their functionality and produce several iterations before moving onto iOS.  Android is considered to be less expensive as well, due to the fact that it relies on an open source software and allows more lenient standards for submission requirements. Typically, apps developed for Android as freemium models, meaning the download is free but additional benefits may require payment.

Nearly 85% of mobile devices worldwide use an Android system, making it a dominate player internationally.  Unlike iOS, however, there are multiple Android operating systems that run over 24,000 unique devices.  A Google device may not perform efficiently on a system that is ideal for a Samsung or LG device.  Because of this, we must test apps across multiple devices in order to account for multiple Android systems.  We look for fragmentation issues in order to prevent them from interfering with the user’s experience.

The iPhone Approach

Although Android has a global edge, iPhone remains dominate in the US.  If your target market is in the US, building an iOS friendly app first may be more beneficial.  iOS apps are considered to be more stable than their Android counterparts, because they all run on a unified operating system. iOS  offers better opportunities for revenue through features like in-app purchases. iOS users also tend to have higher spending habits, making flat-price apps more successful on this platform.

The downside to iOS is higher related startup costs for development.  The high quality and consistency that users expect from iPhone products comes at a price.  It is crucial that the design of your app looks and functions to its highest ability before releasing it to the public. If you don’t take the time to properly test the product, the app could suffer costly setbacks down the road.

Optimizing for Both

The need to introduce your app for both iPhone and Android simultaneously is becoming increasingly common. In this case, working with an experienced design firm like Bytelion can make all the difference.  It is important to understand that the two operating systems have very different design patterns, which can cause the platforms to not align perfectly.  This is where an experienced developer is crucial to make the necessary adjustments. Depending on the business development stage the company is in, cross-platform development can cut cost significantly which is a huge advantage.  We have experience in the research, development and optimizing of apps across multiple platforms. Cross-platform accessibility can be used in a multitude of scenarios, whether you are targeting a large network of users or working on an enterprise software. Enterprise software is typically designed for internal use, therefore cross-platform accessibility is appealing to users that access information on a wide variety of devices.

If you are interested in building an app that is optimized for iPhone and Android, contact us today to learn more. Learn how our outcome-driven solutions can set you apart from your competitors!

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