Lucky Lunker was a concept fishing tournament management platform founded by an avid fishing competitor from Maryland. Having used all management platforms currently available in the market, the founder recognized numerous usability gaps that led to poor user experiences. His vision for Lucky Lunker is to provide solutions to these issues and help hosts easily manage their tournaments and more effectively connect with participants. Initial feedback from his fishing network shows there was interest for his innovative solutions, but Lucky Lunker still needed an effective way to visually present this concept to garner investor interest. With Bytelion’s help, Lucky Lunker aimed to create an interactive prototype supported by market and user research to take this idea to the next level.
Process
Lucky Lunker and Bytelion’s UX team approached this project with a collaborative ideation workshop, which combined Lucky Lunker’s industry knowledge with Bytelion’s human centric design process. During the two days of workshops, Bytelion and Lucky Lunker’s founder defined the primary goals and user needs of the tournament platform from both a host and participant perspective. Various brainstorming exercises allowed the teams to determine the information architecture needed to achieve the user goals and concluded the workshop with initial sketching for webpages to fully understand the client’s vision and goals. Using the feedback provided by Lucky Lunker and through conducting their own market research, the Bytelion team next applied industry-leading design methodologies to create wireframes and an interactive prototype using digital design software. With a functioning prototype in hand, Bytelion conducted user testing with six users, including fishing tournament hosts and participants, to gather feedback on the usability of the design and support design decisions through user experience validation.
Results
Lucky Lunker’s concept was brought to life in a high-fidelity interactive prototype that showed the website design and how features interact with one another. This final design was substantiated by in-depth user research from prospective users.
